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MONACO: June 23, 2026 – A third of young Australian adults are more likely to watch and follow the Olympic Games thanks to Modern Pentathlon's introduction of a Ninja-style Obstacle race, according to a survey commissioned by UIPM.
A poll of 1,500 Australian citizens undertaken by YouGov, the global public opinion and data company, found that 35% of Generation Z (born in 2000 and later) and 34% of Millennials (born between 1982 and 1999) were more likely to watch the Olympic Games on TV or livestream if it featured a Ninja-style Obstacle race.
The survey also found that 32% of Gen Z and 32% of Millennials were more likely to follow the Olympic Games on social media if it featured a Ninja-style Obstacle race – ahead of its debut as part of Modern Pentathlon at Los Angeles 2028.
The results of the poll indicate significant commonalities between audiences in Australia that consume the world’s largest multisport event and those who are interested in the entertainment shows whose popularity led to the integration of Obstacle racing into Pentathlon.
More than half of young-adult respondents (54% Gen Z; 48% Millennial) stated that they watched Obstacle racing shows either regularly or occasionally, while 84% of Gen Z and 83% of Millennials said they watched at least part of the Olympic Games.
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